I love to Product & Service Designer
My design process emphasizes research, content strategy, usability testing, and collaboration to meet business goals and user needs.
Featured Work
Selected case studies that showcase my approach to solving complex design challenges.
University Search
An improved search experience for students to look for universities they're interested in applying to. Redesigned information architecture and quality-of-life improvements that increased NPS scores and reduced support tickets.
Information Governance
An exploratory service design project to identify primary challenges that clients face when meeting GDPR requirements, resulting in funded proof-of-concepts.
User Management
A user management redesign to help administrators manage users easier, with improved workflows and clearer information hierarchy.
What colleagues say
Feedback from people I've had the pleasure of working with.
"Ridzwan has an eye for detail, a knack for asking thoughtful questions and has an impressive skill for combining user research, user design and stakeholder collaboration to produce good results. I enjoyed working with Ridzwan, he's easy to work with, a great communicator and is able to put things in a different perspective when needed."
Associate Director, Client Experience
"Inspiring and motivating, that is what comes to mind if I describe Ridzwan. I worked closely with him for a year on multiple projects at Cialfo. He is empathetic and easy to work with, while his creativity and unique problem solving skills are displayed well in his designs. His presence in slack conversations is always a joyful one, never fails to bring a smile."
Product Manager
"Ridzwan was vital to the team, and contributed significantly to the success of the company. When you get to connect with him, you will find an incredible person with exceptional skills on User Experience, User Research and Personal Creator! He is extremely enthusiastic about his work which is infectious. I thoroughly enjoyed collaborating with him at Capgemini."
Associate Director